Lloyd's Diamonds & Jewelry Store



About Lloyd's diamonds

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Lloyd and Beverly Herrera, both natives of San Antonio, are a team that has gone from very modest beginnings to become one of the largest in the state of Texas. Lloyds franchises, like the company owned stores in San Antonio, Texas are a reflection of the personality, innovation and hard work of these two people.

Lloyd and Beverly Herrera met when both were teenagers working at a department store to help pay their school expenses. Beverly graduated from San Antonio’s Robert E. Lee High School and Lloyd from Central Catholic and then he attended St. Mary’s University. They dated for five years before they felt they could afford marriage.

While in college, Lloyd went to work for one of the major national jewelry chains. Three years later he moved to another chain, and by the age of 21 already was a store manager. He managed stores for one of the chains in San Antonio, New Mexico, Corpus Christi, Laredo and Arizona.
Finally, after 10 years with one of the chains and tired of moving about, the couple returned to San Antonio determined to go into business for themselves.

Lloyd applied for a Small Business Administration loan and at first was turned down. Then, through the intervention of a friend who convinced the SBA to have another look at his proposal and his determination, the loan was approved.

Lloyd and Beverly opened one small store on the Northeast side of San Antonio. For the first two years, they couldn’t even afford to hire help. Both went to the store early in the day and Beverly helped keep it open until time for the family two children to return from school. Then she would go home, leaving Lloyd to run the store alone while she tended the children and worked on the books, often until late in the evening.

I used to pray for a salesman to come along, Lloyd is fond of saying, so I could put him to work and go to the restroom.

But through hard work and some extremely innovative merchandising and advertising ideas, the store grew. As the store grew, Lloyd made a thorough study of each step in that growth, making certain it was carefully grounded in sound principles some of which, though sound, were different from the approaches taken by other jewelers.



When that store began generating more traffic for the shopping center than other stores in the center that should have done better, Lloyd’s Jewelers began attracting attention.¬†Lloyd’s Diamonds¬†is committed to offering superior service while providing our customers with the knowledge and expertise that you need to feel confident and excited about any jewelry purchase. Our associates are highly trained and educated jewelry professionals. When shopping online, we can help you make an educated and informed decision before making your jewelry purchase


Everything Lloyd Herrera does is carefully planned and researched.
After two years in business with extensive and carefully planned advertising and growth projections, Lloyd found he could open another store in San Antonio. Then there followed another and another. The major breakthroughs that made Lloyd’s Jewelers a household name in South Texas was the first location of a Lloyd’s store in a shopping mall Sears Plaza on San Antonio’s South Side. Lloyd spent a month mapping traffic patterns, studying the location and showing Sears what he could do. An independent locating in a mall just wasn’t something that was done at the time. At the end of the month, Sears, seeing the homework done, was ready to give it a try.


About Lloyd's diamondsWe realize that individual taste, styling and design are extremely important to you when you decide to make your jewelry purchase. Our aim is to provide quality services and products with the highest degree of customer satisfaction.

Lloyd’s Diamonds is San Antonio Diamond Jewelry Store! We have a huge selection of Diamond Bridal Rings, Diamond Engagement Rings, and Diamond Wedding Rings. We offer Services like Jewelry Repair, Jewelry Design, and more!